"Pick-Your-Own Farming: Free Yourself from Farmers Markets and Join the Agritourism Revolution!" Audiobook by Megan Neubauer on Audible

 

I have just finished listening to a helpful audiobook entitled "Pick-Your-Own Farming: Free Yourself from Farmers Markets and Join the Agritourism Revolution!" by Megan Neubauer on Audible. I would call it helpful because the writer shared her experiences in building, running, and operating her pick-your-own farm, called "Pure Land Farm." 

From her explanation, we could learn to implement the same principles of pick-your-own farm here in Indonesia, and of course anywhere in the world, with the adjustment to the local value and condition, besides the conventional market destination, such as traditional market, farmers market, Community Supported Agriculture (CSA), and wholesale market. 

"The Five Things We Cannot Change.. and the Happiness We Find by Embracing Them" Audiobook by David Richo, Narrated by Tom Pile on Audible

 

I have just finished listening to an audiobook entitled "The Five Things We Cannot Change.. and the Happiness We Find by Embracing Them" by David Richo and narrated by Tom Pile on Audible. 

It gave me a space to do a self-conversation and a reflection about life and fate. It introduced me about "Amor Fati" or loving the fate about five unavoidable givens, five immutable facts that come to visit all of us many times over: (1) Everything changes and ends; (2) Things do not always go according to plan; (3) Life is not always fair; (4) Pain is part of life; and (5) People are not loving and loyal all the time. I want to share with you about the insights and key takeaways from this audiobook. Here they are. Happy learning, and enjoy!

"Business Strategy: A Guide to Taking Your Business Forward, Second Edition" Audiobook by Jeremy Kourdi, Narrated by Christopher Oxford on Audible

 

The understanding, formulation, development, and implementation of "Business Strategy" are essential tools and key secrets to improve our business's profitability and success. To learn more about it, I have just finished listening to an audiobook entitled "Business Strategy: A Guide to Taking Your Business Forward, Second Edition" by Jeremy Kourdi, narrated by Christopher Oxford on Audible. 

We must understand the definition and know how to develop and implement adequate business strategies, so our business can grow and achieve its expected profitability and success, and also solve its problems. 

"Data-Driven Growing in Practice: How AI Helps Shaping Protected Horticulture" Webinar Organized by Pusat Studi Sistem Pengelolaan Sumber Daya Lahan, Faculty of Agriculture, Padjadjaran University

 

On January 8, 2026, I attended a webinar entitled "Data-Driven Growing in Practice: How AI Helps Shaping Protected Horticulture" organized by the Pusat Studi Sistem Pengelolaan Sumber Daya Lahan, Faculty of Agriculture, Padjadjaran University. The speakers were Mr. Teddy Prayoga from LetsGrow.com and Prof. Reginawanti Hindersah, who served as the moderator. 

This webinar enlightened me that data-driven growing, especially in protected horticulture within greenhouses, has already been developing at a rapid pace. We could learn from the implementation in the Netherlands, where Mr Teddy said that because it has a small geographical area compared to Indonesia, and the actors or companies have an openness to share knowledge and data with each other, the development of the greenhouse and data-driven growing has reached an advanced level. 

"Caffeine: How Caffeine Created the Modern World" Audiobook by Michael Pollan on Audible

 

Talking about coffee, it has a strong relationship with caffeine. Then, I finished listening to an audiobook entitled "Caffeine: How Caffeine Created the Modern World" by Michael Pollan several days ago which was very eye-opening in describing how "Caffeine" has shaped our world. I want to share to you some insights and key takeaways from the audiobook. Happy learning, and enjoy!

Starting a Professional Journey as a Junior Agricultural Economist by Joining Perhimpunan Ekonomi Pertanian Indonesia (PERHEPI)

 

A professional journey as an Agricultural Economist is just started. Today, I just got and received a KTA (Kartu Tanda Anggota) or a Membership Card from Perhimpunan Ekonomi Pertanian Indonesia (PERHEPI) Perhimpunan Ekonomi Pertanian Indonesia (PERHEPI) or The Indonesian Society of Agricultural Economics (ISAE). 

"Think Like An Ecosystem - An Introduction to Permaculture, Water Systems, Soil Science and Landscape Design" Audiobook by Amélie Des Plantes, Narrated by Brian Pederson on Audible

I just finished listening to an audiobook entitled "Think Like An Ecosystem - An Introduction to Permaculture, Water Systems, Soil Science and Landscape Design" by Amélie Des Plantes, narrated by Brian Pederson on Audible. 

One problem and question that I tried to find and dig more in my journey as a Junior Agricultural Economist was about "what is the best and most sustainable food system for our current conditions in this modern life?", and Permaculture is one of the answers, both practically and philosophically. Permaculture is described as "nothing new"; it is a return to nature's way of taking care of itself. After humans disrupted natural balances, permaculture offers a philosophy to repair the harm and restore equilibrium. 

"The Science of Scaling: Grow Your Business Bigger and Faster Than You Think Possible" by Dr. Benjamin Hardy and Blake Erickson, Narrated by Benjamin Hardy on Audible

 

As someone who is building a small business, or perhaps I could call it a small project, Dzikra Yuhasyra's eCommerce, do scaling the  business is a future direction of my intention. To dig more about it, I just finished listening to an audiobook entitled "The Science of Scaling: Grow Your Business Bigger and Faster Than You Think Possible" by Dr. Benjamin Hardy and Blake Erickson, narrated by Benjamin Hardy on Audible. 

The authors define the three elements of The Scaling Framework: "Frame", "Floor", and "Focus". Your "Frame" is what you see based on your goals; your "Floor" is what you filter out (defining what you don't do); and your "Focus" is the specific path and partners you choose to realize the goal. This structure addresses the common problem where businesses are diluted, overly complex, and lack clarity. The importance of "Impossible Goal and Time" also "Simplifying Our Focused System"  are the main lessons learned from this book.